Since 2015, the smart lock market in China has witnessed rapid development. China has become the largest country in the world in terms of products, enterprises and brands, and its penetration rate is second only to that of neighboring countries-South Korea. With the fierce competition, the market concentration of smart door locks is slowly increasing. According to the semi-annual data, online sales reached 1.495 million units in the first half of the year and 2.241 million units in the second half of the year, basically in line with the time period for users to replace the original traditional locks in the decoration season. At the same time, it also shows that users will consider smart products more and more when they change their homes.
Intelligent lock market
In the future, the smart lock will become an indispensable part for its convenience and function, whether at home, in the company or in various occasions. But at present, China’s smart lock market and home market are still in the early stage of development, and the market potential is huge. We are still optimistic about the future space of the smart lock industry as a whole. It is definitely a trend to replace the traditional market intelligently. The future market must be an enterprise with continuous product research and development investment, market investment and service investment!
Although the competition in today’s smart lock industry is fierce, the market demand and development prospect are still huge, at least it is still a blue ocean market. With the arrival of the era of fine decoration, as well as the advancement of urbanization and the transformation of villages in cities, it will further promote the development of the smart lock industry; At the same time, the upgrading and secondary upgrading of locks will also bring many development opportunities for the smart lock industry.
However, it is undeniable that although the smart lock market is still a blue ocean, the competition is fierce. At present, the market scale is less than 20 billion, while the number of participating brands is more than 3,500. Therefore, each enterprise has very little share. It can be said that the smart lock industry is currently in the Red Sea competition under the blue ocean market.
It can be seen from the survey that most people in the industry still believe that more participants will come in because the smart lock market is still in a blue ocean and the industry structure is undecided.
In the survey, 57% people think that the competition in the smart lock market will be more intense and the market will be harder to do; 40% people think that with the growth of demand, the market will become better and better. It can be seen that more people in the industry are pessimistic about the future development of smart locks.
51% of people in the industry believe that newcomers should seek a breakthrough in the smart lock industry, and there may be some opportunities to do some market segments. 15% of people think that everyone is on the same starting line and there are still opportunities. 32% of people think that because there are so many participants at present, there are very few opportunities for newcomers, but the opportunities are created by themselves.
According to statistics, the penetration rate of smart locks in Korean civil market is 80%, and that in Europe and America is 50%. However, the penetration rate of smart locks in China is only single digits, which shows that there is still much room for improvement in the penetration rate of smart locks in China. However, with the advancement of time and the continuous maturity of technology, the smart lock market in China has gradually exploded, which will become the rigid demand of future families. Especially in first-tier cities, the penetration rate of smart locks has exceeded 10%, and it shows a rapid upward trend.
In fact, young people are more receptive to new things such as smart locks and smart homes than old people. With the young people gradually entering the marriage hall after 1990s and 00s, the smart lock market is expected to maintain vigorous development in the next few years, and the penetration rate will increase rapidly.
The main reason is that smart locks can greatly improve the convenience of life. For example, after installing a smart lock, you won’t worry about forgetting to bring your key when you go out. Or at work, you can check the entry and exit of your family through the smart lock APP; When visiting relatives and friends through the visual camera, you can remotely unlock the lock with your mobile phone; Rental houses can automatically add or delete tenants’ fingerprints without replacing the lock cylinder.
It is worth mentioning that the application of smart locks is not limited to the family, but also has a huge space in the office field. With the upgrading of smart fingerprint lock technology, the authentication of living fingerprints has increased. It is located in the core office area of the enterprise, where the president, finance, designers and R&D personnel are located can also be identified by fingerprint lock, which is far safer and more efficient than entering and leaving the wireless door card or mechanical lock key. Therefore, the demand for smart locks in office scenes is very great.
Another important reason for the accelerated popularization of smart locks is that it has become a new "entrance" for smart homes. Smart lock not only provides an entrance for people to enter and leave their homes or rooms, but also is the only identification and authentication. As long as the smart lock enters the door, the smart home system will know who entered the door, and this person’s habit of lighting, music, TV programs, indoor temperature or curtain opening will gradually form a pattern. This is much simpler and more direct than other methods that need to enter the account number and identify the identity first. In other words, in the whole smart home system, the smart door lock not only has the basic security function, but also can undertake the user authentication link and the activation link of the whole system.
It is not easy to be a smart lock, and it is even more difficult to be a brand; 1. The scale of the whole industry is not as big as expected; 2. The industry as a whole is still in a non-benign competition; 3. The technology and supply chain of the industry are still not particularly mature; 4. The market channels were scattered in the past, and it was difficult to concentrate resources to build brands; 5, high service requirements, high service costs, and the market profit space is getting smaller and smaller. Therefore, it is not easy to be a smart lock as a whole, especially a brand with high quality and excellent service.
In short, although the consumption levels of smart door locks are rich and diverse, as long as enterprises find the right location and make good products, they have the opportunity to become stronger and bigger. However, the pattern of thousands of enterprises competing and thousands of brands competing before was unsustainable. Under the reshuffle, the superior will be eliminated, and industry enterprises need to "plan ahead".
Market analysis and development trend of smart lock
Compared with other products, the supply chain of smart door lock industry is short, and OEM/ODM is relatively mature. Therefore, brand enterprises should not only do well in products, but also do well in the construction of sales channels and after-sales operation of users, even the traditional core link in the field of consumer electronics-marketing, in order to win the favor of more consumers.
Considering the repeated epidemic and the consumption of early adopters’ bonus, the market scale of smart door locks in China will still be in the stage of platform consolidation in 2022, maintaining a low growth rate. What is certain is that the online retail market will become the driving engine for the growth of China’s smart door lock industry, and it will be a must for brands to increase publicity and promotion in the online market. At the same time, the corresponding offline engineering market began to slow down due to multiple factors such as the poor real estate industry and the overall economic pressure.
With the popularity of smart home, the smart lock market is expanding, and now it has been in the stage of continuous explosion. Choose smart locks for new home decoration, do not want to bring keys to choose smart locks, improve home safety and choose smart locks. As a very hot smart product, smart locks have gradually entered the public’s field of vision. The demand for electronic fingerprint locks is constantly increasing, and its market development space has also entered a blue ocean model. With its super-high share and vast market, many investors feel the development opportunities of fingerprint locks and want to make great efforts in the fingerprint lock industry. So how should we choose the brand to join the agency? The following are some brand introductions of smart door locks:
Xiaomi intelligent suo
Xiaomi smart lock is a smart lock type product owned by Xiaomi, and the products with good sales volume of Xiaomi smart lock are about 1000 yuan. Xiaomi’s own brand is well-known and has high product cost performance, and its sales volume in the domestic smart lock field is also good.
AOC automatic intelligent fingerprint lock
The first feeling when I saw the logo of AOC was that I seemed to have seen it somewhere. Yes, it was the computer monitor we used before. The product of AOC (TPV) monitor was very good and durable. I bought it myself and used it for many years. After the author checked, the two brands are not from the same manufacturer, but one focuses on digital display and the other focuses on intelligent security. AOC intelligent fingerprint lock is a product of Shenzhen Keliqi Company. Since 2010, it has been focusing on fully automatic intelligent fingerprint lock, and its brand concept is not only convenient but also safer!
Romans automatic intelligent fingerprint lock
Romance smart lock brand was established on November 4, 2014. Under the original group, it took three years to set up the fully automatic smart lock business as a group subsidiary. Romans has been committed to fully automatic smart fingerprint lock since its listing. Under the background of the rapid rise of the intelligent era, according to the different mechanical lock bodies of market security door manufacturers, the advantage of fully automatic fingerprint lock is that it is more suitable for different lock bodies, and the brand goal is to make domestic smart locks convenient and optimal.
Heilong HERON automatic fingerprint lock
Black Dragon brand is one of the sub-brands of Guangdong Black Dragon Intelligent Technology Co., Ltd. Its main business is mechanical anti-theft lock, coded lock, high-grade coded lock, anti-theft system, security engineering and so on.
Yale automatic intelligent fingerprint lock
Yale has a long history of making locks, and the brand was founded in the United States in 1868. In 2008, Yale cooperated with South Korea’s digital electronic lock iRevo, and reached a strategic cooperation to jointly develop smart household products and smart security appliances.
Kaidishi automatic fingerprint lock
The influence of Kaidishi products is that after the film and television drama Ode to Joy exploded, it paid attention to brand marketing. For Kaidishi brand, it has been committed to cooperating with banks as a technical solution provider for its vault security system.
Haotaitai intelligent suo
Guangdong Haotaitai Technology Group Co., Ltd. is a scientific and technological enterprise integrating R&D, production, sales and service. Its products and services cover many fields such as intelligent drying, intelligent security and intelligent interaction. Create an intelligent ecological environment with deep integration of home scenes with AI technology, so that users can experience interesting home life.
Panasonic Panasonic
Panasonic Door Control Division is affiliated to Panasonic Electric Machinery (Beijing) Co., Ltd. At present, its products cover sliding doors, sliding doors, revolving doors, hardware, intelligent door control devices and subway screen doors.
Digil
Digil fingerprint lock is a world-famous fingerprint lock, which was developed, produced and sold by Digil enterprises in 1990. Digil fingerprint lock adopts high-tech technology-fingerprint identification technology, which is applied to the door lock, and the fingerprint replaces the key to open the door, which is the label of modern family quality life.
tenon
Guangdong Yatai Tianneng Technology Co., Ltd., founded in 2011, has its brand: Yatai Tianneng TENON. Asia-Pacific Tianneng is a professional technology development-oriented enterprise integrating R&D, design, production and sales, with modern automated dust-free workshops and laboratories.
As the first "entrance" of smart home, smart lock has the characteristics of high user stickiness and high frequency of use. China has a population of 1.4 billion and nearly 400 million families, but the penetration rate is less than 3%, which means that 97% of families will have the possibility of consumption upgrading in the future, which will be a billion-dollar smart lock market; At the same time, with the arrival of the era of fine decoration, the market capacity of smart lock pre-installation can not be underestimated.