With the opportunity of domestic policies to vigorously promote the development of intelligent technology, the form chain of smart lock market is gradually maturing. With more and more investors interested in smart lock market, the number of physical stores is increasing and the market is growing rapidly.
At the same time, smart lock dealers are facing fierce competition from thousands of peer brands, and their profits from stores are getting less and less, which is hurting dealers.
Such a big cake, who can sleep after washing it?
You can’t afford to play How to play? 1 Choose a good store to build a "smart lock experience store". If it was a few years ago, you looked at the fingerprint lock industry and wanted to open a store. Xiaobian advised you not to open it. The time has not yet come … Now, consumers have improved their understanding of smart locks. At least when they know and hear about smart locks, it is best to have a good store nearby. One is to choose the market, giving priority to supermarkets, and the other is the building materials decoration market. The second is to choose a store, giving priority to the opponents next door or opposite. If you borrow experts from the building materials and home furnishing industry, some opponents will grow taller and faster, and they will be killed if they get close to them … So if there is no match, how do you choose the best atmosphere? The most prosperous store is next door or opposite, and in the first month near the water table, you can play with your master, or you can grow taller and more fashionable. In order to build a fan ecosystem, a person earns most of the money. The success of the store depends on the so-called "fan ecosystem", that is, "fan ecosystem". In order to stand out from the competition, smart lock dealers must actively expand cyberspace, deal with various "key people" and establish and maintain the "fan ecosystem".
"Key people" refers to the key people who can bring you business, such as the purchasing director of real estate developers, the second and third bosses of building materials and home furnishing alliance, the shopkeepers against theft, the supervisor of decoration company, the project manager, the gold medal salesman of building materials and home furnishing market, etc., to collect and transform all resources for my use, so as to be bigger and stronger, not afraid of the wisdom of rewarding diligence in the future, especially the road of doing business, but only working against the market, not knowing how to expand and utilize contacts and borrow high human resources for use. The achievement will be limited and hard-won … In 2018, a left-handed chicken and a right-handed duck will actively expand their contacts and strive to enter the circle of high-energy friends, such as joining the local high-quality chamber of commerce for home building materials, absorbing resources from all sides, playing big business and making high-energy friends, which will be a shortcut and have a certain network of resources, and the market will also get twice the result with half the effort … Jiang Xiaobai wine is so popular because it can be played. Instead of preaching, for example, playing our chat marketing, a small chat can add 5 thousand friends. If your chat has 5 thousand new real estate owners, don’t worry about being single in the circle of friends. There are many ways to play, such as community marketing, owner’s barbecue, community promotion, brand alliance activities … Businessmen can make money and do a good job in active service marketing. First of all, active service is a kind of consciousness, the purpose is to make customers comfortable. "Any feeling that makes customers uncomfortable is the bottom line, and all the stores that make customers uncomfortable are about to close.
The service consciousness of making customers comfortable should not only be reflected in professional shopping guide and after-sales installation, but also run through the whole sales process. Only by making customers comfortable can you be comfortable and have a "money road"! If you sell smart locks, you will only sit in the store and wait for customers to come. Unless the location of the store is a popular supermarket, it is equivalent to waiting for rabbits. It is best to set up a stall to sell sweet potatoes … These days, an industry has come out to send business cards. If you are still sitting in the store and waiting for customers to come, this industry will not procrastinate, or forget to take the initiative to wash and sleep, sweep the floor in the real estate community, and chat with the owners to add friends. Ground promotion and our chat and drainage are low-cost and effective active marketing methods. While doing active marketing, we can do a good job in service marketing, serve new and old customers and bring orders at the same time. Customer reputation is the ultimate marketing … The so-called trick is to turn simple things into the best things, improve brand exposure as much as possible, and improve product awareness as much as possible. Brand awareness is a household name in its own distribution. The product popularity is within reach of consumers who distribute one acre and three points themselves … This is the easiest way to make a smart lock and the best way to avoid being dragged out. The smart lock market is about to break out in 2018, and big opportunities are often accompanied by big challenges. A "tsunami" and "reshuffle" may be coming. Smart lock industry partners, if they don’t want to be washed to sleep, try to prepare for the challenges, meet them and meet them.