People have a concept of "don’t buy the best, just buy the most expensive" and "a penny for a penny, a bargain is not good". This is the consumption concept of China people. In fact, it makes sense, because in China, no matter which industry, there will be product homogeneity and competition, and the best embodiment is price competition, which can gain sales advantage by low-price competition. In fact, if you think about it, the lower sales price means that the product cost is also very low and the product quality is also very low.
High-end products are expensive because they have expensive capital, and their brands, functions and technological contents can support high prices. In other words, high-priced products dare to buy high prices because they hold Jin Gangzuan, and their added value is higher than that of low-priced products.
The smart lock industry does not believe in quality and low price.
Some netizens spit out that they bought a smart lock of 599 yuan from the Internet to save trouble. In a few days, the fingerprint could not be identified, and the handle was drooping, and the merchants also found various reasons not to give it after sale. This is a smart lock that brings convenience to life, but it adds trouble to life.
What does this mean? Explain that "good quality and low price" does not work in the smart lock industry, at least not at present. Although the ideas and concepts of "good quality and low price" and "small profits but quick turnover" have dominated China people for thousands of years, smart lock enterprises cannot blindly cater to their pursuit of low prices.
Why can’t we just cater to the "low-cost demand" of consumers? Why can Germany transform from a "cottage country" to a "manufacturing power" and occupy the high-end fields of various industries? In fact, the reason is very simple, because people have been insisting on making every product with the spirit of artisans.
Let’s take a look at China again. Many enterprises have little skill except to keep lowering prices to gain competitive advantage. Especially in the smart lock industry, many enterprises follow the trend to start smart locks when others make money. The reason why followers don’t do well is because they don’t even understand the basic principle of smart locks. How can people who don’t understand smart locks do well?
To put it bluntly, at present, many smart lock enterprises are simple assembly enterprises, and there is no systematic research and development and quality control. They just buy parts from different suppliers and put them together hastily and sell them to the market. Therefore, they basically have no other advantages except the low price.
How can the service be the same if the price is different?
It is also a smart lock. Due to the different quality, the price is different. Of course, there is nothing wrong with low price, and it cannot be said that low-priced things are not good. But blindly taking low prices as a competitive advantage is bound to be possessed. Imagine, a normal smart lock, excluding the cost, should be sold to 1500 yuan to make a profit. As a result, someone made it to 500 yuan. Do you think it is reliable?
Therefore, there is only one end to choosing a low-priced smart lock, that is, like the above-mentioned consumer Xiao Zhang in Zhengzhou, Henan Province, the product has a small problem, and there is no way to sell it after the problem, which is called a sad reminder.
The smart lock brand with a reasonable price not only provides users with a 24-hour after-sales hotline, but most enterprises can solve problems for users within 72 hours. Even some enterprises have insured smart locks in order to eliminate the worries of users about the use of smart locks.
And these, with the advantage of low price, smart lock enterprises obviously can’t do it, because it doesn’t have that ability and consciousness. Therefore, there is not only a significant gap in quality between low-priced smart locks and high-priced smart locks, but also a completely different experience in service.
With that little money, you may have bought a fake smart lock.
A real smart lock is one that can be connected with other smart home products and interact with people; Can be networked, remote control and remote monitoring; At the same time, it has biometric identification such as fingerprint, face and iris, and various opening methods such as password and card; In addition, it also has a fully automatic locking function.
The price of such a smart lock is at least about two or three thousand yuan, and the "smart lock" below 1000 can be regarded as an "electronic lock" or a "fingerprint lock" at most, because it is only enriched in the way of opening, and there are more fingerprints and passwords to unlock than traditional locks.
Of course, the electronic lock of 700-800 yuan also has the networking function, which is only based on the "electronic lock" or "fingerprint lock", which realizes the remote control between the mobile phone and the lock. At most, it is an "electronic lock" or "fingerprint lock" WiFi networking function.
Whether it’s an electronic lock or a fingerprint lock, or an electronic lock and a fingerprint lock with networking function, it’s just a few more opening methods than the traditional lock, or an additional networking function, which is far from the real smart lock.
If the real smart lock needs to be connected with other smart home products, it must reserve relevant modules; If you want to realize video surveillance, you must install a high-definition camera … The reason why low-cost smart locks don’t have these functions is to save relevant modules in order to reduce costs. Therefore, the "smart lock" you bought at a low price may be a fake smart lock.
For intelligent products, the price of products basically determines the advantages of their products! I believe everyone has used smart phones. Can a smart phone with several hundred yuan compare with a smart phone with several thousand yuan? Even if it is the same configuration but the price is different, the effect of its use will be different, which is the gap. No matter what products include a smart lock, don’t try to be cheap, what’s more important is to look at the brand, word of mouth and actual use effect. You get what you pay for, and the price is not for pure money!