Smart home is very common now. Is everyone’s home the smart home installed? With its appearance, our life is really convenient. The following article is the whole house intelligent home explained by young families after 90. You can have a look.
According to the "2018 China Internet Consumption Ecological Big Data Report" released by cbndata, with the continuous upgrading of consumption, consumers now have diversified and segmented consumption needs, and the personalization of consumption is also constantly improving. As the main consumer at present, young family consumers born in 1980s and 1990s have more and more demands for personalized and quality consumption.
Exploration on the Group Consumption Demand of Post-90s Generation
According to the report, although the post-80s generation is the backbone of Internet consumption in China at present, the consumption power of the post-90s generation is catching up, and the online per capita consumption of the post-90s generation continues to rise, which has become an important driving force in this consumption upgrade, especially for the "small town youth" group in second-tier and below cities.
More importantly, as the aborigines of the Internet, the post-90s consumer groups have no unified consumption characteristics. The post-90s professional outlook, life outlook and consumption outlook all have their own characteristics, focusing on experience, interest-oriented, rational consumption and other consumption characteristics, and these consumption characteristics are gradually affecting the future trend of Internet consumption.
For the post-90s consumer group, they no longer think that brand awareness is the first wish of consumption, but this group is more willing to pay for product experience and quality, especially clothing, cultural and creative products and household products. However, the post-90 s also like to participate in the interactive consumer experience, which has spawned many market segments.
With the change of consumer demand after 1990s, the consumption pattern of home furnishing industry has also changed, which can be divided into 1.0 era, 2.0 era and 3.0 era.
In the era of 1.0, home still started from offline home hypermarkets, buying the most goods with the least money, which is cheap enough. This is people’s initial impression of the home industry.
In the era of 2.0, with the growth of people’s income, the demand of consumers has also changed from "cheap enough" to "good quality and durability". At the same time, on the other hand, young people who become the main consumers put more emphasis on the actual experience of products, so the home furnishing industry is developing towards "refinement" in this period, and "quality" is much more important than "quantity" in this period.
In the 3.0 era, insight into user needs has become the core appeal of the home furnishing industry. In this period, "personalized customization" is the key. Home manufacturers need to unite with other forces to create brand-new home products through intelligent ai blessing and home linkage, in order to solve the real needs of consumers.
According to "Big Data Report on Internet Consumption Ecology in China", the production mode led by manufacturers is no longer effective. It is becoming a brand-new breakthrough in the home furnishing industry to provide refined services to consumers and provide them with "elaborate production"+"DIY customization" product model. With the continuous precipitation of consumption data, the home furnishing industry must dig deep into the real needs of users, introduce more accurate products and more intimate services, and create a customized consumer model.
Exploring user needs is king.
In today’s information fragmentation era, it is by no means an easy task to gain insight into users’ needs. Without long-term accumulation of user data and large-scale market experiments, it is basically a project that cannot be started.
For the post-90s consumers, the post-90s consumer demand is not simply something to buy, but an integrated service of "goods+services+personalization". In this context, for manufacturers, the demand of consumers is no longer simply something to buy, but an integrated service of "goods+services+personalization". In this context, home manufacturers must provide consumers with better quality, more intimate service and products that are more in line with consumers’ habits, so as to improve users’ stickiness, understand consumers’ real needs, provide more accurate services and trigger users’ continuous repurchase.
Take Green Rice Lianchuang in the home furnishing industry as an example. At present, aqara smart home products under Green Rice Lianchuang have covered the Internet smart family population of almost monopolistic order. Every day, hundreds of thousands of users use the smart devices of Green Rice Lianchuang for personalized customization linkage. In the daily home use scenario, the personalized customization of users is more real and natural. The personalized linkage of these users is the source of "insight into user needs". Through big data applications and user insights, the real needs of hundreds of millions of young Internet families are analyzed through personalized linkage, user feedback and user sharing, forming a more accurate and user-verified consumer demand figure. Based on this innate advantage, Green Rice Lianchuang took the lead in launching the "aqara Green Rice Smart Home 4s Experience Store" in the home industry.
The so-called home 4s is essentially to develop products according to users’ needs and provide users with a series of related services after product purchase, including providing solutions, product installation, after-sales feedback and other services.
This is a multi-benefit model, the real needs of consumers have been met, and home manufacturers have gained more traffic and higher user stickiness, and brands have also killed a bloody road in the market. The foundation of all this is that the brand should take the core of consumers as its demand.
Why is the scene experience more and more important?
Taking consumers as the core, we must understand the various consumption scenarios in which consumers are located. The emergence of "new retail" is based on this. 2017 is the first year of the concept of "new retail", and 2018 is the key to the rise of new retail! JD.COM has opened an offline "intelligent comprehensive supermarket", and Amazon has also "played" a physical bookstore.
Online and offline channels are converging, and "multi-scene experience" is highly valued as the core of new retail. So how to build the offline scene?
Green Rice Lianchuang has set offline consumption scenes in various prefecture-level cities across the country. Up to now, aqara has more than 400 service providers, and 300 smart home experience halls have covered most cities in China, providing tens of thousands of users with a series of related services such as on-site survey, scheme design, installation and debugging, and after-sales maintenance.
In order to let users experience the consumption experience of "what you see is what you get" and "what you use is what you get" offline, aqara service providers will receive special training from Green Rice Lianchuang in site selection, recruitment, sales, engineers and product landing services before they officially operate, so as to create better smart home services for customers. Different from traditional home hypermarkets, Green Rice Lianchuang aqara focuses on user needs and personalized customization, and the two are combined with each other.
As Green Rice Lianchuang said: "Let everyone can afford smart homes and everyone can enjoy a smart life." Whether it is Green Rice Lianchuang or other enterprises, only by putting the user’s needs first can we finally meet the user’s needs.
The above knowledge about smart home is introduced here. If you want to know more home information, please continue to pay attention to the master of home after-sales service.
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