Smart locks are welcomed by young consumers, the market is huge, and the prospects are good. Many entrepreneurs want to open a smart lock store, so how to sell smart lock stores? Let’s introduce six secrets of smart lock store sales for everyone.
I. Geographical location
Where should the fingerprint lock store be opened? Should it enter the professional fingerprint lock market or choose a street store to operate independently? In recent years, the rise of a number of building materials and home hypermarkets reflects the change of customers’ buying habits, that is, everyone is eager for one-stop shopping. Home decoration will take up a lot of time and energy of customers, and customers lack experience in buying building materials products, so choosing to buy in the building materials market will become the safest way for customers to avoid making wrong decisions. Therefore, if you want to win more customers into the house, no matter what fingerprint lock products you make, it will be much better to choose a professional building materials market/building materials supermarket to do business than a street shop.
Second, experiential sales
The common community promotion scheme of smart lock is to set up booths in the middle and high end and distribute brochures to passing owners. You can put forward a trial for interested owners, install the trial first and then pay. This method has considerable sales volume, but it also has certain risks.
Third, online drainage offline purchase
As a home security product, fingerprint lock is very important for its safety and professionalism. In order to ensure the safety of goods, many customers will first learn about fingerprint locks on the Internet, and then go to offline physical stores to experience them on the spot, thus bringing a certain amount of traffic and sales to physical stores. At the same time, fingerprint locks need to be installed by professionals to ensure their safety, and offline stores have good after-sales service resources and are also the backing of e-commerce after-sales service. Therefore, in order to ensure the after-sales service is safer and more secure, customers prefer to buy in physical stores. In addition, the global radar fingerprint lock system is not just a fingerprint lock, but an intelligent housekeeper, which is affordable and can achieve intelligent and security functions that other fingerprint lock brands can’t, and customers are more willing to use it.
Fourth, the sales staff
Many dealers will complain about two problems, one is that it is difficult to recruit people, and the other is that the recruited people can’t stay. The shortage of salespeople and the low skills of salespeople have become a headache for many bosses. However, when we began to visit the market and get to know the situation of the terminal, there were still many problems exposed. The fundamental problem was that the boss paid little attention to the characteristics of orders and sales, which seemed to provide many salespeople with opportunities to go out for training, but the wrong training content did not help the skill improvement of the shopping guide at all.
V. Quality and quantity of products
The sales volume of products can not be separated from the quality of products, and choosing manufacturers with guaranteed quality to join us is a strong guarantee for sales volume. There are many series and varieties of products, which can meet the different needs of different groups of users. No matter high-end users or ordinary users, they can buy smart locks suitable for their own use after arriving at the store, so that the flow of people entering the store can be directly proportional to the turnover.
Sixth, the decoration company
The decoration company is also an important sales channel for smart locks. It is not a good opportunity to promote thousands of smart locks for households who spend hundreds of thousands or even hundreds of thousands to decorate new houses. Smart lock companies and agents will spare no effort to cooperate with decoration companies to put smart locks into home improvement packages or give them as signing gifts. However, the variety of smart locks recommended or given by decoration companies is limited, which is not necessarily what consumers want.
The sales of smart locks in physical stores should be fully expanded, and more off-line promotion should be done in residential areas, and online drainage should also be done by using the Internet. As long as the above secrets are mastered, I believe that the sales of smart locks will get better and better! If you want to know more about smart locks, please leave a message at the bottom of the article!